When earthquakes and the tsunami devastated Japan, the Red Cross provided compassionate care to those in need. From March 21 to March 27, we donated 100% of the sales proceeds of champion Akali and her Nurse Akali skin to aid relief efforts. In the end, over 50,000 League of Legends players stepped forward to donate over $162,000 to help those in need, and we're happy to help channel their generosity into such an important cause.
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Players Raise Over $160,000 for the Red Cross
- 06.04.2011
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Forward Funding
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Forward Funding
The head of our philanthropy team discusses social impact and the benefits of new approaches to old problems. This article has previously been published as a series of personal blogs.