Engage for Good recognized the global League of Legends community at the 2021 Golden Halo Awards for their support around the Dawnbringer Karma Fundraiser which won the Consumer Donation Category in partnership with ImpactAssets. More than 7 million players across the world voted for 46 local nonprofits and raised more than $6 million for the Riot Games Social Impact Fund to support impactful nonprofits from around the globe in our Dawnbringer Karma campaign. This honor follows the 2019 Golden Halo Award for League players’ generosity with Dark Star Cho’Gath.
During the Dawnbringer Karma fundraiser, players voted to decide which of three local nonprofits in their communities would receive a majority of the funding raised. The winning nonprofit in each region received 50% of their charity pool and the other nonprofits received 25% each, with a guaranteed minimum of $10,000, and ImpactAssets then dispersed the donations to the local nonprofits.
All of us at Riot are honored to be part of the League community, which continued their charitable support with Elderwood Ornn, raising more than $7 million for the Riot Games Social Impact Fund. We look forward to sharing more about this year’s charity fundraiser and working together to make a positive and lasting impact in our local communities.
Jeffrey "Kushnood" Burrell
Jeffrey Burrellはソーシャルインパクトの代表兼Riot Games Social Impact Fundのエグゼクティブディレクターです。彼はあらゆる社会的影響や環境持続可能性に関する活動を統括しており、その活動の中にはライアットの5つのタイトルにおけるゲーム内のチャリティー募金、ソーシャルインパクト基金による世界的な資金や助成金の分配、社内の従業員によるチャリティー募金やボランティア活動などがあります。また、Jeffreyはノースウェスタン大学ケロッグ経営大学院でMBAを、ハーバード・ケネディ・スクールでMPAを取得しています。