A Cho’Gath one trick, Bryan’s wish was to help design a skin for his favorite champion. After spending a day at Riot HQ in Los Angeles, Bryan not only acted out what he wanted for the skin’s unique back animation, but performed the clarinet on Cho’Gath’s theme song.
At the end of our work with Bryan, we knew the end result was too good to keep to ourselves, so we made the skin available to players for a limited time and donated all proceeds from its purchase to over 20 nonprofits around the world, with each organization receiving a minimum of $10,000 (USD).
A History of Charity
League players have a long history of doing social good. In 2010 players who purchased the Urf Warwick skin on April Fool’s Day donated to the Save the Manatees Club. The next year, after Japan’s devastating earthquake, they raised more than $162,000 for the Red Cross. In 2012 their purchase of the Jaximus skin went to the Make-A-Wish Foundation in honor of Joe, a League player who visited us earlier that year.
Their social good wasn’t focused purely in North America. Players in Oceania teamed up in 2015 to donate proceeds from Cosmic Reaver Kassadin to local charities. In 2017 the global League community raised over $2 million for BasicNeeds, Learning Equality, and the Raspberry Pi Foundation through the purchase of Championship Ashe. Just last year Dutch players who donated blood with Sanquin (the official blood supplier of the Netherlands) received the Blood Moon Thresh skin.
League players, and gamers as a whole, can do incredible things, and we’re so happy to give them the chance to do just that.
