Concept Art

A common misconception about concept art is that it’s all about drawing amazing pictures. While drawing is important, it’s really just one tool concept artists use to communicate ideas. Ideation—particularly rapid ideation—is the true heart of a concept artist’s job. They're, first and foremost, problem solvers coming up with visual solutions for development goals and challenges.

Check out this video to learn a bit about a concept artist's role on a game team, from establishing constraints and preparing to design a concept, to narrowing in on an idea and rallying the team around it.