Esports PR Specialist

Riot Games was founded in 2006 to develop, publish, and support the most player-focused games in the world. In 2009, Riot released its debut title, League of Legends, to worldwide acclaim. League has gone on to be the most-played PC game in the world and a key driver of the explosive growth of esports. With League in its second decade, Riot is continuing to evolve the game while delivering new experiences to players with Teamfight Tactics, Legends of Runeterra, VALORANT, League of Legends: Wild Rift, and multiple work-in-progress titles. Riot is also expanding the world of Runeterra through multimedia projects across music, comic books, board games, and Arcane, its popular animated series. 

Riot Games aspires to be the most player-focused game company in the world, building incredible esports and entertainment experiences deeply rooted in games. Extending and deepening the core games experience with esports and entertainment (e.g. our Emmy-winning animated series Arcane) to inspire fandom is the primary reason that Riot invests in esports today. This is core to the culture of Riot, and why we relentlessly focus on the player experience. We don’t go broad with our games, we go deep in service of our players to earn their loyalty and fandom. And esports are a great catalyst of fandom. 

In short, we’re all in on esports at Riot and are dedicated to creating a sustainable future for teams, players, and fans.

As an Esports PR Specialist, you will be empowered with the autonomy to plan, execute, and continuously refine the communications strategy to achieve the aforementioned vision, working closely with external PR agencies and media. 

You will manage mining content from across all facets of the organization-- and in particular across the esports products including LoL Esports, VALORANT Esports and others -- and create thoughtful feature-centric pitches and fan-facing content that will contribute to changing the perception of esports. You will also lead in building the press experience for esports events hosted by Riot Games Korea. You will serve as the very spokesperson and be at the forefront so long as esports is concerned. 

As a Rioter in Seoul, you’ll join a tight-knit group of exceptionally bright-minded individuals who share our prioritization of player experience, rejection of convention, and passion for gaming. Riot Games Korea is dedicated to creating tailored player experiences that show local players they aren’t lost in translation.

Responsibilities:

• Lead overall esports communications strategy in accordance with the company-wide vision with external PR agencies.
• Plan and manage overall on-site media experiences of the esports events.
• Serve as an adept crisis communications manager.
• Be attentive and responsive to on-going live esports events to be able to swiftly draft necessary messages with the right context.
• Work closely with the Global Esports Communications team to achieve the collective goal.
• Establish PR plans and execute aligned strategies for marketing campaigns targeting different outlets, including legacy/new media, magazines, and influencers.

Required Qualifications:

• Experienced : you ideally have 3~7 years of related experience or deep knowledge of communications. 
• Bilingual (English speaker) : you are fluent in English and Korean with the context to understand and interpret both cultures.
• Gaming & Sports marketing knowledge : you have insights and experience in the gaming and sports industry, and deeply understand how fans would feel.
• Autonomous: you don't need to be given continual direction and know how to manage yourself; you're meticulously organized with an unquenchable drive for results.
• Player-focused : you are a player yourself, and you know all the ins and outs of esports & gaming in Korea; you are ready to put your extensive esports & gaming experience to work and build PR initiatives that the Korean audience wants to see.