Deconstructor of Fun

Kress is fresh back from Turkiye, sharing on-the-ground insights before diving headfirst into the week’s big beats. We break down Epic Games Store’s revenue, debate the Minecraft movie’s potential for franchise dominance, and unpack the latest M&A and investment trends shaping gaming’s future. Inflation’s creeping impact on game pricing gets a hard look, while the crew wrestles with the evolving MTX and revenue models. Things heat up with Marvel Rivals throwing punches at Overwatch, a sharp take on Western vs. Eastern LiveOps strategies, and a no-holds-barred discussion about Bungie’s Marathon pivot into extraction shooters. To wrap, a quick (and slightly roasted) look at Kingdom’s celebrity-packed ad campaign.00:00 Introduction and Host Introductions03:09 Chris' Insights from Turkey07:02 Epic Games Store Revenue Discussion13:30 Minecraft Movie and Franchise Management21:07 M&A and Investment Trends in Gaming29:47 Game Pricing and Inflation30:31 MTX and Revenue Models32:59 Marvel Rivals vs. Overwatch37:33 Western vs. Eastern LiveOps44:24 Marathon: The Extraction Shooter58:13 Kingdom's Celebrity Ad Campaign

In this episode of Deconstructor of Fun, Jen Donahoe is by Charles Hambro, CEO and Co-Founder of GEEIQ, and Matt Edelman, President and CEO of Super League, to dive deep into the evolving world of brand activations and UGC (user-generated content) in gaming. We explore how brands navigate virtual worlds, the ROI of successful campaigns, and why gaming audiences are more valuable than ever. The conversation spans the rise of playable ads, IAB standards, and the growing distinction between branded content and traditional ads. Charles and Matt also share their insights on the future of campaign-based activations and why entertainment brands are doubling down on gaming. 00:00 Introduction to Brand and UGC Activations04:57 UGC and Virtual Worlds07:44 Brand Activations15:47 ROI and Success Stories21:02 Challenges and Future of UGC Platforms27:12 The Power of Gaming Audiences27:45 Mobile Advertising29:00 Playable Ads29:42 IAB and Playable Ad Standards31:34 Engaging Audiences with Playable Ads35:49 Branded Content vs. Traditional Ads36:41 The Future of Branded Content in Gaming42:40 The Importance of Campaign-Based Activations44:47 Entertainment Brands in Gaming46:59 Concluding Thoughts and Future Trends

In this week’s episode of This Week in Games, we’re joined by special guest Chris Sides for a jam-packed conversation covering everything from transmedia storytelling to the latest moves in the gaming industry. We dive into the surprising momentum behind the Minecraft movie, explore Gen Z trends and market predictions, and unpack Netflix’s bold push into interactive fiction. Plus, we break down A16Z’s new Speed Run initiative, take a close look at Supercell’s evolving investment strategy, and compare War Robots to the newly launched Steel Hunters. 00:00 Introduction and Host Introductions01:58 Special Guest Chris and His Background02:49 Transmedia and Pop Culture Discussion03:48 Industry Updates and News07:03 Podcast Highlights and Recent Episodes09:21 Minecraft Movie Success16:54 Gen Z and Market Predictions20:48 Netflix's Interactive Fiction Strategy28:44 Speed Run Initiative by A16Z30:22 Supercell's Investment Strategy31:19 Supercell's Investment Philosophy32:54 Supercell's Investment History and Performance43:14 Blueprints: The Best Rated Game of 202549:21 RE's Latest Deck Recap53:36 Steel Hunters: Early Access and Unreal Engine01:03:02 War Robots vs. Steel Hunters01:05:02 Conclusion and Farewell

In this episode, Deconstructor of Fun’s Michail Katkoff sits down with Tobias Knoke — long-time Googler, gaming industry expert, and Gen Z whisperer — to unpack what game developers need to know right now about the fastest-growing and most misunderstood audience in gaming.👉 Learn why Gen Z is about to become the biggest spending group on mobile👉 Why they’re less loyal to individual games, and how to win them back👉 How to build creator strategies that actually work👉 What Gen Z hates about ads — and what they love👉 How AI is quietly reshaping game development (and why Gen Z doesn’t care)🧠 Read more at: www.deconstructoroffun.com00:00 The State of Gaming Post-Pandemic03:51 Understanding Gen Z's Gaming Behavior06:53 Strategies for Engaging Gen Z10:05 The Role of Creators in Gaming Marketing12:52 Building Effective Creator Strategies15:43 The Impact of Social Connections on Gaming18:43 Achieving Escape Velocity in Game Launches33:38 Navigating Competition in Mobile Gaming36:52 Understanding Gen Z's Unique Gaming Preferences41:23 Ad Monetization Strategies for Gen Z46:53 High Expectations and LiveOps for Gen Z49:37 The Role of AI in Game DevelopmentGen Z, gaming strategies, mobile gaming, creator marketing, ad monetization, LiveOps, AI in gaming, audience engagement, gaming behavior, influencer strategies

GDC’s over, but the takes are still hot. Eric Kress recaps the chaos and questions Dark Legion’s staying power, while Phil gives the Game Craft boys a well-deserved nod. Then it’s Switch 2 speculation time: is Nintendo finally back in the power game? Meanwhile, Roblox cozies up to Google for rewarded ads—what does that mean for the ecosystem? Meanwhile, AppLovin fights off short seller heat while asserting market dominance. Plus, Tencent’s playing the long game with Ubisoft, again—no surprise, but lots to unpack.02:12 GDC Highlights and Dark Legion Update03:18 Game Craft Podcast05:27 CEO Interviews and App Charge Partnership07:31 GDC Attendance and Dark Legion Performance15:58 Switch 2 Announcement23:26 Roblox Rewarded Ads and Google Partnership31:54 AppLovin's Short Seller Allegations36:17 Hedge Fund Hotels and Market Dynamics36:36 AppLovin Market Dominance38:49 Mobile Legends: Bang Bang Acquisition43:57 Supercell's New Game: First Impressions53:22 Ubisoft's $1.25 Billion Tencent Deal01:05:36 Tencent's Long Game and Market Strategy 

What makes the company a great place to work? We discuss the significance of company culture, leadership evolution, and the vital role of customer obsession with AppsFlyer's CEO and co-founder, Oren Kaniel. Oren shares his entrepreneurial journey, how the company overcame early financial challenges, and the importance of remaining innovative and passionate. Additionally, we explore AI's role in the future of business, balancing data privacy with technological advancements, and the grand vision for AppsFlyer's continued growth and impact.02:44 Building a Company Culture06:33 The Importance of Customer Obsession15:24 Challenges and Early Days of the Startup20:15 Navigating Growth and Scaling Up25:06 Hiring and Nurturing Talent42:15 Transparency vs. Clarity in Leadership44:02 Innovative Solutions for Business Growth56:39 The Role of AI in Business Transformation01:05:47 Building a Sustainable Business Ecosystem01:15:20 Future Prospects and Innovations

Josh Wilson, CEO of SciPlay, returns to the podcast for the third time to discuss key topics such as the significance of Q5, the challenges of app store reliance, the stalled growth in the gaming market, the emergence of hybrid casualization, and the role of AI in gaming.Subscribe to the Deconstructor of Fun Newsletter: www.deconstructoroffun.com/subscribeContinue the conversation on our Slack channel: www.deconstructoroffun.com/slack00:00 Introduction and Previous Conversations03:28 Understanding Q5 and Its Impact on Gaming12:38 Navigating App Store Reliance and Customer Ownership21:46 Stalled Growth in the Gaming Market31:24 Customer Retention as a Business Strategy37:44 Embracing Change and Innovation40:55 The Shift to Hybrid Casual Gaming55:15 The Role of AI in Gaming01:09:02 Future Skills in a Changing Landscape

Eric speedruns through an a16z correction, while Phil can’t wrap his head around Funplus’ new 4x Dark Legion thesis. Adam tells us Netease’s Fragpunk is dead, and Jen tells us games journalism is alive. Against all odds, Netflix Games records its first positive segment. And did you hear that? It’s the inZOI train CHUGGin’.Subscribe to the Deconstructor of Fun Newsletter:www.deconstructoroffun.com/subscribeContinue the conversation on our Slack channel:www.deconstructoroffun.com/slack02:16 Post-GDC Debriefing09:35 A16Z Speed Run13:48 Game Journalism is Back!!17:08 Nintendo Direct and Switch 2 Rumors18:41 MOBA Shutdowns and VC Funded Games25:15 FunPlus and Dark Legion31:00 DC Comics in Gaming: Challenges and Failures35:03 The Future of 4X Strategy Games37:18 Marvel Rivals and Rag Punk Analysis56:27 Netflix's Gaming Strategy

The rowdy and tired DoF crew closed down their GDC with a live TWIG show at Moscone Center. Tune in!Chapters:02:47 Kickoff03:15 GDC Vibe Check06:30 Industry Sentiment and Challenges21:20 Emerging Markets and New Game Development22:26 A16Z Speed Run and Industry Shifts26:21 Funding Trends and Credit Lines27:40 Absurd Ideas and Rumors31:00 Supercell's MoCo Launch33:53 Embracing Experimentation in Gaming38:31 Absurd Compensation Packages in the US43:28 The Future of AA and Indie Game Funding46:57 Highlights from Recent Gaming Events51:55 Impact of the Podcast on Careers01:02:54 The Rise of Apps and AI in Mobile Gaming01:05:05 VCs, Ad Tech, and Online Gambling01:07:41 Closing Remarks and Thank Yous

Marion Balinoff and Sara Guerola share data-driven strategies for maximizing influencer marketing in gaming. As CPIs rise and privacy regulations evolve, influencer marketing is becoming a key performance channel. Marion and Sara break down budget calculations, track organic uplift, and analyze campaign performance while highlighting tactics like QR codes, giveaways, and custom in-game assets to boost conversions. Whether you’re testing with smaller creators or scaling with top-tier influencers, this episode provides a strategic framework for driving profitable results.00:00 Introduction to Influencer and Podcast Marketing02:56 Meet the Experts: Marion and Sarah04:33 Defining Influencer and Podcast Marketing08:16 Budgeting and Setting Objectives14:24 Measuring Campaign Performance23:58 Tracking Links and Performance Metrics24:35 Challenges in Getting Clicks25:08 Podcast Advertising Strategies27:21 Creative Performance Reports30:40 Influencer Integration in Games32:56 Effective Campaign Strategies34:45 Deep Integration Benefits38:11 Creative and Contract Tips42:57 Final Thoughts and Recommendations

Mishka wrestles with the implications of AppLovin’s Triple Dot acquisition, while Scopely’s latest move has everyone questioning the future of Pokémon Go. Eric breaks down the latest insights from the Turkish gaming industry, while Jen dissects the Midia Research gamer segmentation report. Phil revisits the hypercasual ad playbook, while Subway Surfers just keeps running. Plus, a final look at GDC announcements, the mobile vs. console showdown, and what it all means for the industry.The Deconstructor of Fun Newsletter:www.deconstructoroffun.com/subscribeContinue the conversation on our Slack channel:www.deconstructoroffun.com/slack04:24 Turkish Gaming Industry Insights06:20 GDC Event Announcements09:16 Triple Dot and AppLovin Acquisition Analysis22:58 Midia Research Gamer Segmentation Report30:10 Social Elements in Gaming30:35 Mobile vs Console31:13 Farmville, Monopoly Go, and Female Gamers33:41 Subway Surfers34:23 The Hypercasual Ad Strategy41:12 Scopely's Acquisition of Niantic Games44:04 The Future of Pokemon Go53:50 Scopely's Strategy

www.skillz.com/developeraccelerator/We dive deep into the world of real-money skill-based gaming and the exciting new Developer Accelerator launched by Skills Inc. Our special guest, Andrew Paradise, CEO and co-founder of Skillz, sheds light on the potential and market opportunity within this rapidly growing industry, discussing what types of games and studios Skillz is looking to support. 00:00 Introduction and Welcome00:19 Skill-Based Mobile Games Accelerator04:09 Monetization and Market Strategy13:32 Retention and Engagement Metrics22:07 Skill-Based Gaming Market Insights25:36 Understanding Sweepstakes and Skill-Based Gaming26:17 Skill-Based Gaming Prizes and Competitions28:06 Future of Skill Gaming30:32 Expanding Game Genres and Market Reach32:57 Skill-Based Gaming on Different Platforms33:36 Addressing Bot Concerns in Skill Gaming37:43 Insights from the Startup Journey43:14 Challenges and Benefits of Going Public45:52 Conclusion and Final Thoughts

The world-class panel of Turkish founders and investors with Mehmet Ecevit (ex-CEO and co-founder of Gram Games), Batuhan Celebi (CEO and co-founder of Grand Games), and Görkem Turk (founder of Laton Ventures) shares their thoughts on what makes the Turkish gaming ecosystem unique, the importance of data-driven design, and how to maintain company culture while scaling.THE HYBRIDCASUAL PLAYBOOK: https://metahybridcasualplaybook.splashthat.com/Chapters:00:00 Introduction and Welcoming Guests00:30 Success Stories and Achievements03:31 Challenges and Strategies in Game Development09:14 Company Culture and Hiring Practices17:47 Scaling Companies and Future Prospects21:14 Insights on the Turkish Gaming Ecosystem31:07 Balancing Creativity and Data-Driven Decisions44:46 Balancing Internal and External Motivations45:56 Early Days and Scaling Merge Dragons47:25 The Impact of External Validation49:29 Cultural Differences in Handling Failure53:20 Challenges in the Turkish Gaming Industry01:07:32 The Importance of Mentorship and Partnerships01:24:22 Future of the Turkish Gaming Ecosystem01:30:43 Conclusion and Community Engagement

Eric tries his best to make sense of the AppLovin deal, while Monster Hunter Wilds has never made more sense. Laura covers Supercell’s Lonely Island play, Boat Game, while Jen defends Disney IP as it STEPs it up in Japan. Phil wants a recount of Guitar Hero’s demise, while Activision announces another entry in the franchise.The Deconstructor of Fun Newsletter:www.deconstructoroffun.com/subscribeContinue the conversation on our Slack channel:www.deconstructoroffun.com/slack00:00 Introduction and Hosts02:27 Today's Topics Overview03:01 Jen's UCLA Story04:00 GDC Announcements05:46 AppLovin's Short Seller Drama07:26 Steam's Record-Breaking Numbers08:32 AppLovin's Game Division Sale12:50 Sony's PlayStation VR 2 Price Drop13:55 Supercell and SpaceApe Updates17:15 Forte's Acquisition of Sealants18:06 Miniclip Acquires Lessmore18:38 Supercell's New Boat Game23:05 Supercell's Market Mismatch23:34 Roblox Comparison Debate24:06 Monetization Challenges25:01 Split Faction Reviews25:43 Fable Delayed Again26:44 Monster Hunter's Global Success31:29 Disney Step in Japan34:10 Scopely's Vanity Play39:06 Guitar Hero Mobile Announcement44:45 The Fall of Music Games46:52 Conclusion and Farewell

 “The way we survive is built on being creative every day” We sit down with Burak Vardal, CEO and co-founder of Rollic, to explore how the company skyrocketed in just a couple of years from a Turkish startup to one of the most successful mobile game publishers in the world.Burak shares insights on: The early days of Rollic and its quick acquisition by Zynga for $168M How they consistently launch hit mobile games The shift from hyper-casual to hybrid-casual and how it changed their business model Why being a gamer-first company is key to their success What makes Turkey a global hub for mobile game development The future of Rollic under Take-Two InteractiveDownload the FREE Hybrid Casual Playbook: metahybridcasualplaybook.splashthat.com/🎙️ Join the Deconstructor of Fun Slack Community:www.deconstructoroffun.com/slack00:00 Introduction and Background of Rollic06:41 Türkiye as a Hub for Game Development13:18 Business Model and Future Vision25:54 Competition and Talent in the Turkish Gaming Industry29:45 Creativity in Gaming: The Key to Success31:54 The Importance of Ideation in Mobile Gaming33:52 The Role of Testing in Game Development36:32 Transitioning from Startup to Industry Leader46:46 Advice for Aspiring Game Developers52:47 Final Thoughts and Future Prospects

With Miska back jet-set life, Eric is HOT about the newest RNG platform, while Phil wants to revisit Niantic’s $9B valuation and go shopping in the Epic Game Store. Jen explodes a new angle on Vector, but Eric isn’t buying the geometry. The crew fights the first war on Last War’s Fake Ads: get real or get rich?To meet the Crew, check out our event in the weekly newsletter:https://www.deconstructoroffun.com/subscribe01:19 Star Wars03:36 Shilling and Advice06:48 Niantic's Valuation and Exit08:48 PrizePix and Gambling11:44 Hasbro Digital's Success16:04 Epic Game Store Analysis23:03 GTA and UGC Potential29:14 Steam Deck's Impact on the PC Market30:17 Unity's Earnings & Vector44:00 Warner Bros Studio Closures45:50 Love and Deep Space: A Unique RPG48:18 Last War Survival's Success50:09 Fake Ads57:33 Overwatch Loot Boxes Return??58:45 Conclusion and Sign-Off

Marcos Muller, Director of Abu Dhabi talks about how the city is building a world-class gaming ecosystem from the ground up. From talent development to job creation and community engagement, Abu Dhabi Gaming is making big moves to attract studios, support developers, and put the region on the global gaming map. Marcos shares insights on the incentives for game studios, and the growth of the gaming economy in the UAE, and even breaks down some misconceptions about life in Abu Dhabi. If you’re a game dev, investor, or just curious about emerging gaming hubs, this episode is a must-listen!connect with Marcos: www.linkedin.com/in/mmhabig/Chapters:00:00 – Intro & Welcome Marcos Muller02:15 – Why Abu Dhabi is Investing in Gaming06:30 – Building a Sustainable Gaming Ecosystem12:45 – The Role of Incubators, Accelerators & Studios18:20 – Financial Incentives & Support for Game Companies23:40 – Addressing the Talent Gap: Visas, Universities & Local Growth30:10 – What Makes Abu Dhabi Attractive for Game Developers?37:55 – Busting Myths About Living & Working in Abu Dhabi45:20 – Abu Dhabi’s Long-Term Vision for Gaming50:05 – Final Thoughts & Advice for Game Developers

Our IRL events. Signup via the newsletter:https://www.deconstructoroffun.com/subscribeScopely and Niantic are making moves, but can they actually change the game? NetEase unloads Marvel Rivals US studio—a political or an efficiency move? Plus, SMicrosoft’s console strategy looks shakier than ever, and we break down what the future of console gaming really looks like. And just when you thought it was over, King pulls another card from its sleeve. 🚀🎮03:55 - GDC Shills11:03 - Scopely & Niantic20:10 - Jam City & Ludia AR Market21:43 - Marvel Rivals & Netease31:13 - Sony Earnings32:06 - Microsoft's Console Struggles38:00 - The Future of Console Gaming50:54 - Return of King

🔗 Connect with Boris: https://www.linkedin.com/in/boris-kalmykov-7ba38065/We chat with Boris Kalnikov, CEO & Co-founder of Hype Masters, about relocating his gaming studio from London to Abu Dhabi. Boris shares his journey with World War Armies, the challenges of remote work, and why he chose Abu Dhabi as his new home.We dive into Abu Dhabi’s rise as a gaming hub, its government incentives, and the realities of running a studio in the region—from tax benefits to hiring talent and lifestyle changes. Whether you’re a developer, founder, or just curious about gaming in the Middle East, this episode has key insights you won’t want to miss.Timestamps:⏳ [00:00] Why Boris left London for Abu Dhabi🏗️ [06:00] Building a gaming studio in a new ecosystem💰 [20:00] What incentives and funding opportunities are available?⚖️ [27:00] Abu Dhabi vs. London: Cost of living, taxes & hiring🎮 [40:00] The future of gaming in Abu Dhabi💬 the DoF Community: www.deconstructoroffun.com/subscribe🎧 Subscribe: www.deconstructoroffun.com/subscribe

ALL upcoming events in our newsletter:https://www.deconstructoroffun.com/subscribeSupercell had a monster year with €2.8B in revenue, proving that bigger live ops teams and aggressive marketing can still drive growth—but let’s be real, Squad Busters flopped hard despite the hype. Meanwhile, Unity continues its slow-motion train wreck, losing key talent and scrambling to fix its ad tech, while AppLovin is absolutely crushing it, with stock up 700% thanks to AI-powered ads. Now, in a power move, AppLovin is dumping its entire games portfolio for $900M—so who’s buying? Scopely? Zynga? Playtika? Drop your bets in the comments. 🚀🎮01:29 Shills07:25 Dream and Venture Capital10:27 Battlefield and Shooter Games14:23 Minecraft Studio Leadership Changes20:39 Supercell's Record Year25:57 Live Ops and Monetization Changes26:52 Squad Busters' Marketing Missteps31:35 Spark Labs's Bootcamp Vibes37:44 Unity's Struggles and Layoffs41:45 AppLovin's Strategic Shift

State of Mobile 2025 Report:https://bit.ly/42T04bXJoin us in this episode as Jonathan Briskman from Sensor Towers and Michail Katkoff explore the overall health of the mobile market, Jonathan highlights strong growth metrics despite a mature landscape. He sheds light on the booming in-app purchase revenue and time spent on devices, while also discussing intriguing trends such as digital fatigue and the rise of hybrid apps. We also touch on the global success stories in mobile gaming, focusing on new hit games and the strategic importance of localization for cracking difficult markets like Japan and South Korea.01:03 Mobile Market Trends and Metrics05:33 Mobile Gaming Analysis07:50 Challenges and Regional Factors15:50 Success Stories and Strategies25:57 Non-Gaming App Revenue Growth35:03 Innovative AI Features in Apps35:29 Gamification and User Engagement36:36 Duolingo: A Game or Learning Tool?38:14 Blurring Lines Between Games and Non-Games38:25 Short Drama Apps: A Growing Trend40:45 Global Mobile Usage Trends42:26 Digital Fatigue and Market Shifts49:40 Localization Strategies for Global Success53:56 Emerging Markets and Growth Opportunities56:46 Tapping into User-Generated Content Platforms01:00:06 Key Takeaways from the State of Mobile Report

Wilfrid Obeng’s journey from Goldman Sachs and Google to gaming startup CTO is anything but typical.In this episode, he breaks down how AudioMob is redefining in-game ads with audio, why they chose Abu Dhabi over Silicon Valley to scale their engineering team, and what it takes to transition from corporate structure to startup chaos. We dig into leadership lessons, hiring strategies, and the future of ad monetization—all from someone who’s been in the trenches. If you’re scaling a startup or rethinking monetization, this episode is a must-listen. 🎧🔥www.linkedin.com/in/wilfridobeng00:00 Wilfrid Obeng and AudioMob04:51 From Goldman Sachs to Startup CTO07:24 The Importance of Mentorship13:40 Creating a Performance Culture24:52 Life in Abu Dhabi: Work and Play28:47 Hiring and Leadership in a Diverse Team35:03 The Reality of Startups37:10 Competing for Talent in Startups39:05 Leadership Evolution and Challenges42:07 The Importance of Company Culture56:44 Living and Working in Abu Dhabi01:05:01 Future Plans and Personal Growth

signup to our newsletter and join our on-site events: https://www.deconstructoroffun.com/subscribe With Jen at a meditation retreat in California and Miska fully embracing his jet-set life, Eric reminds us just how wrong Matthew Ball got it. Adam reveals the Multiversus thesis and argues that Battlefield has room to grab dormant fans and grow the market. Phil spews Battlefield tears and worries about Roblox’s value destruction. They conclude by debating the AI integration in-games: flop or tbd?

This episode features insights from top industry professionals on player engagement, revenue models, and the challenges faced by new releases like Helldivers 2, First Descendant, and Once Human. Dive into in-depth discussions on successful PvE models, key strategies for game success, and the future of game monetization. Join Adam Telfer and a panel of experts as they explore the latest trends in PvE shooters and the evolving tools needed for effective LiveOps. Brought to you by Heroic Labs, AppsFlyer, Sensor Tower, and Xsolla. 02:31 Market Overview of PVE Shooters03:25 Recent Releases and Trends04:07 Revenue and Engagement07:54 PVE Live Service Challenges08:42 Helldivers 2: Success and Future13:54 The Competitive Landscape27:04 First Descendant and Once Human27:38 First Descendant's Elder Loop29:27 PvE Shooter Systems30:42 Helldivers 2: On The Way Out36:34 Warframe's Sustained Success40:13 Strategies for PvE Shooter Success45:52 The Future of PvE Shooters

We start off with Kress coming after Matthew Ball and his take on the Metaverse and end the episode with Jen making the last stance for brand marketers. In between the team breaks down the FTC’s latest settlement on loot boxes and what it means for the industry. Deep dive into Ubisoft's sea of worries and discuss Habby’s latest launch hurdles. 00:00 Intros01:40 Shills02:50 GDC Announcements and Sponsors06:35 Corrections and Apologies08:09 Matthew Ball and the Metaverse Debate19:20 Loot Boxes and FTC Settlement23:54 Sony, Marvel Snap, and Warner Brothers28:58 Tech Company Operations29:09 Star Wars Outlaws Sales Analysis29:58 Ubisoft Helsinki and Gwen's Getaway31:05 Rainbow Six Mobile's Struggles32:34 Virtuous Acquisitions and Outsourcing36:23 Habby's Game Launch Challenges41:04 EA's Top Selling Games and Earnings46:18 Marketing Strategies and Impact57:15 Conclusion and Sign-Off

Xsolla State of Play report: https://xsolla.com/newsroom/xsolla-autumn-2024-report Mobile gaming is bigger than ever, with the industry set to hit $98.7 billion in 2024. But where is that growth coming from? In this episode, we sit down with Xsolla’s Chris Hewish to break down the key trends shaping the global market—from Asia’s dominance to the rise of emerging regions like Africa, Latin America, and the Middle East. We also dig into how player demographics are shifting and what it means for game makers. With diversity becoming a bigger focus, studios are rethinking how they engage and design for an increasingly varied audience. Chris unpacks the impact of the Digital Markets Act (DMA), explaining how developers are navigating new monetization opportunities beyond traditional app stores. We also tackle the surge of direct-to-consumer web shops, how gaming is merging with mainstream entertainment (yes, we’re looking at you, Secret Level), and what all of this means for the future of the industry. If you want to stay ahead of where mobile gaming is headed, this episode is a must-listen.

How do Playtika and Wooga nail their Live Ops strategies? What does GameRefinery say you’re missing? In this episode, Nadav Moshes (Product & Market Insights Lead at Playtika), Maxime Graux (Head of Product Management at Wooga), and Erno Kiiski (Chief Game Analyst at GameRefinery) sit down with our very own Jen Donahoe to dissect the art and science of Live Ops. From mobile to PC/console gaming, we break down the latest trends driving social, engagement, and monetization events. Discover how understanding player motivations is the key to creating better events and why a holistic event framework is critical to your Live Ops success. We dive into practical strategies around segmentation, iteration, and gamified offers to level up engagement and boost your monetization. Whether you’re building your Live Ops muscle or refining your existing strategy, this episode is packed with actionable insights for every game developer. 01:05 Meet the Experts: Nadav, Max, and Erno 07:36 Social LiveOps: Trends and Examples 12:31 Monopoly Go's Collaborative and Competitive Events 15:02 June's Journey: Social Features and Player Motivations 25:11 Engagement LiveOps: Long-Term and Short-Term Events 33:07 The Importance of Long-Term Engagement 36:40 Short-Term Collection Mechanics 38:15 Multi-Stage Mission Events 43:19 Advanced Segmentation in LiveOps 49:54 Challenges in Testing and Iteration 51:19 Monetization Strategies and Bundle Offers 01:01:50 Final Thoughts and Key Takeaways

TikTok’s gaming experiment closures and Marvel Snap’s China operations highlight the challenges of scaling global hits. Netflix’s games strategy is dissected, alongside surprising trends like the resurgence of Solitaire, which seems to be tapping into the nostalgia economy. The discussion turns heavier as the team unpacks sweeping workforce cuts at Huuuge Games and the growing dominance of Chinese game developers on the global stage. Bonfire Studios’ new game announcement and Matthew Ball’s analysis of gaming’s shifting market dynamics provide fresh perspectives on innovation and competition. 01:13 TV Show Marketing02:49 Marketing Strategy Debate06:14 Shills10:19 Nintendo Switch 2 Leaks12:56 TikTok and Marvel Snap Shutdowns16:36 Industry Moves and New Roles19:44 Netflix Games Strategy21:36 Solitaire Making a Comeback??31:31 Bonfire Studios’ New Game34:36 Huge Games Workforce Cuts35:28 Matthew Ball’s Market Analysis47:12 The Rise of Chinese Game Developers49:57 The Cost of Game Development58:02 Future Growth Levers in Gaming

Jen Donahoe sits down with Alexandra Takei, a rising star who’s making waves in the gaming industry. They dive into what it takes to bridge the gap between business and creativity in gaming, the hard-earned lessons from startups, and how proactive collaboration can drive innovation. Alexandra discusses empathy and mentorship's critical role in her career and shares advice for those navigating the fast-paced gaming ecosystem. 01:04 About Alex Takei03:43 Early Career and Entry into Gaming10:30 Blizzard Experience and Mentorship23:51 PJourney to Content Creation29:11 Venture Capital and Bitcraft34:51 Understanding Game Complexity and Business Models35:32 The Importance of Team Inclusivity36:27 Challenges of Pitching and Raising Money37:14 Navigating Game Development Constraints38:14 Startup Dynamics vs. Big Companies39:20 Wearing Multiple Hats in a Startup42:20 Empathy and Flexibility in Leadership50:55 The Role of Mentorship57:52 Final Advice for Aspiring Professionals01:00:57 Alex's Sign-Off gaming industry, podcasting, venture capital, Blizzard, mentorship, career journey, game development, business strategy, content creation, women in gaming, gaming, business, empathy, mentorship, startups, game development, career advice, leadership, women in gaming, entrepreneurship

Join us at PGC After Dark: ⁠https://lu.ma/m75avtgb⁠ This week’s TWIG episode starts with bold predictions for 2025 in mobile gaming, followed by Eric Kress’s half-hearted backtracking on hyper-casual games and the latest Nintendo Switch 2 leaks before deep diving into Marvel Rivals’ potential impact. The team revisits the year’s most significant moments, explores standout moments, and wraps up with listener feedback and reflections. 00:00 Squad Intros01:28 California Wildfires + How to Help03:18 Shills05:34 Predictions for 2025 in Mobile09:44 Corrections and Hyper Casual Talk14:06 Nintendo Switch 2 Leaks16:05 Investments and Funding News20:15 Marvel Rivals34:10 Talk of the Year: Mass Layoffs34:53 Embarrassing Predictions35:58 Company Damage: Ubisoft's Downfall37:04 Most Disappointing Game40:36 Financial Success: Mice Nuts42:32 Questionable Moves47:46 Brilliant Moves50:35 Crushing It: Brawl Stars53:13 Layoff Lowlights53:43 Limping Donkey Award55:20 Listener Feedback and Wrap-Up

CEO and co-founder of PvX Partners (www.pvxpartners.com), Joe Wadakethalakal shares his unique journey from India to Indonesia and beyond. Key takeaways from our chat with Joe Wadakethalakal: **Resilience matters**: Entrepreneurship is brutal—Joe’s journey shows how surviving failures and tough times builds long-term success. **Market size over Network**: Starting in large, scalable markets (U.S., India, China) beats hustling in smaller ones. Lesson learned the hard way. **Smart fundraising wins**: Raising capital isn’t just about money—it’s about unlocking talent, momentum, and strategic growth. Just don’t overdo it! Chapters: 00:00 Intro 05:53 Banking and Private Equity Experience 12:28 Challenges and Lessons Learned 18:53 Joining MPL and Strategic Growth 49:20 The Importance of Capital in Startups 54:10 Leaving MPL and Starting PVX 01:00:48 PVX's Unique Approach to UA Financing 01:19:15 Conclusion and Final Thoughts

CAST YOUR VOTE! https://forms.gle/BfBn6H123S2D1QdY9 Brace yourself for the most candid awards show in gaming! Join us as we dissect the highs and lows of 2024, dishing out Golden TWIGs for the year’s most memorable moments. From epic fails to surprising triumphs, we’re covering it all: Company Carnage: Who took the biggest hits? Gaming Letdowns: Which hyped title fell flat? Layoff Lowlights: The most brutal workforce cuts Oops, We Did It Again: Our most embarrassing predictions Get ready for unvarnished opinions, heated debates, and a no-holds-barred look at the gaming industry’s rollercoaster year. Don’t miss this annual tradition where you separate the gold from the garbage!

The Hybridcasual Playbook https://metahybridcasualplaybook.splashthat.com/ In this episode of the Deconstructor of Fun podcast, Mishka Katkoff interviews Vincent Fevrier, CMO of Tap Nation, discussing the evolution of hybrid casual games and the unique position of French publishers in the gaming industry. They explore Tap Nation's growth from a startup to a mid-size publisher, the challenges of transitioning from hypercasual to hybrid casual, and the importance of user acquisition and marketing strategies. The conversation also delves into acquisition strategies, building internal capabilities for live operations, and the future outlook for the gaming industry. Chapters 00:00 The Rise of Hypercasual Gaming in France 02:52 Tap Nation's Evolution: From Hypercasual to Hybrid Casual 06:04 Navigating Challenges in a Post-COVID Gaming Landscape 08:54 Marketing Strategies: LTV vs. CAC in Hybrid Casual 12:04 Acquisition Strategies: Building a Portfolio of Games 14:56 Operational Changes: Adapting to Hybrid Casual Dynamics 17:51 Building Internal Capabilities for Game Development 21:00 The Future of Tap Nation: Diversifying Game Types 24:07 Competing in a Crowded Market: Finding Unique Assets 32:25 The Competitive Landscape of Game Publishing 35:11 Building Relationships in the Gaming Industry 39:11 Navigating Acquisitions and Partnerships 44:17 The Evolution of Tapnation and Its Strategies 50:43 Industry Outlook: Challenges and Opportunities keywords hypercasual, hybrid casual, gaming industry, Tap Nation, ad tech, game development, user acquisition, monetization strategies, French gaming market, game publishing, game publishing, acquisitions, industry trends, mobile gaming, Tapnation, partnerships, user acquisition, market growth, gaming industry, competitive landscape

Michail Katkoff and Gerard Miles dive into the nuances of executive headhunting, exploring the role of headhunters, pathways to the C-suite, and the significance of personal branding and mentorship in career growth. They share insights on how candidates can position themselves for leadership roles and embrace strategic thinking to thrive in a competitive hiring landscape. The discussion also highlights common mistakes in the executive search process, the importance of empathy in interviews, and the value of building genuine relationships. They address the challenges and advantages of international relocation, as well as the growing role of AI in hiring, stressing the need for candidates to be prepared and deeply engaged throughout the process. 00:00 Introduction to Executive Headhunting 01:00 Understanding the Role of an Executive Headhunter 10:41 Navigating the C-Suite: Pathways to Leadership 20:36 Building Your Personal Brand for Executive Roles 27:32 The Importance of Mentorship in Career Growth 37:59 Common Mistakes in Executive Search 44:40 Empathy in the Interview Process 51:40 Building Relationships in Recruitment 57:38 Challenges and Benefits of International Relocation 01:10:48 The Rise of AI in Executive Hiring keywords: executive headhunting, C-suite, leadership, personal brand, mentorship, career growth, talent acquisition, strategic thinking, networking, hiring process, executive search, interview preparation, candidate experience, recruitment process, international relocation, AI in hiring, empathy in interviews, building relationships, hiring mistakes, talent acquisition

No agenda? No problem! Ethan returns from UEFN dormancy to break some exciting news. Jen sells a BMW, while Eric tries to sell a Roblox correction. The Puzzle Queen herself ascends to browbeat Royale Kingdom into better KPIs, and Phil shares pictures of his cat in a banana.  01:17 Holiday Reflections and Family Updates03:03 Good News, Bad News04:01 Parenting Challenges and Teenage Years06:23 Podcast Banter and Personal Stories08:29 Cat Updates and Car Stories12:50 Seattle Winter and Personal Updates14:22 Startup Exit and GameFam15:09 Roblox and UEFN Discussion29:03 The Evolution of Fortnite's Algorithm29:17 Challenges with Limited Analytics30:27 Licensed Content and Revenue Sharing31:45 The Future of Survival Crafting Games33:21 Comparing Royal Kingdom and Royal Match35:13 Analyzing Game Revenue Trends37:06 Predictions for 2025 Gaming Trends39:22 Golden Twig Awards Recap53:21 Handheld Gaming Innovations55:25 Holiday Wishes and Final Thoughts

In this episode, David Nelson co-Founder of Magnetic and a true maverick of our industry, dives deep into the nuances of mobile gaming innovation. David discusses his journey through King, including the formation and successes of the experimentation group. As the industry transforms, he explains the importance of understanding your audience, the pitfalls of following trends blindly, and the necessity of building a strong company strategy. David also offers insights on how to navigate organizational changes and cultivate a culture of constructive conflict. Finally, get a sneak peek into what Magnetic is working on and its approach to creating the next big hit in mobile gaming. 01:03 David Nelson's Background and Identity 04:38 Career at King and Experimentation Group 06:18 Starting a New Company and Investor Insights 09:44 Importance of Honest Feedback and Alignment 11:59 Challenges and Strategies in Game Development 24:31 The Role of Conflict in Meetings 33:07 The Debate Over Small Games 34:04 Testing and Proving Concepts 38:04 Framework for High-Impact Tests 40:35 Challenges of Creative Work 43:33 Experimentation Group Achievements 49:59 Navigating Corporate Culture 55:58 Building Trust and Social Capital 01:03:46 Advice for Driving Change 01:12:21 Insights on Mobile Game Industry 01:35:23 Final Thoughts and Reflections

We kick things off with a deep dive into what separates different Nordic countries with regional experts Phillip Black and Mishka Katkoff. Next, we tackle Squad Busters’ ambitious new update. Will it be enough to reverse its decline, or is it too little, too late? Then, there will be chaos in the streaming world as Netflix Games gets GTAd! What went down, and what does it mean for the company’s gaming ambitions? Only Kress can give it to us. Finally, Jen takes us through the Game Awards (aka. the Jeff Keighley Awards) — the wins, the snubs, and what it all means for the industry. Hosts: Mishka Katkoff, Eric Kress, Jen Donahoe, and Phillip Black. 02:07 Supercell's LinkedIn Antics 03:07 Nordic Rivalries Explained 05:09 Event Updates 07:43 Path of Exile Monetization 08:32 Roblox and UEFN Profitability 12:11 Epic Games and Telefonica Deal 15:52 AppLovin's Ad Strategy Change 16:43 Brawl Stars and Toy Story Collaboration 17:25 Netflix Games Licensing Issues 26:07 Build a Rocket Boy Acquisition 28:28 Beam Ventures Gaming Fund 33:40 Game Updates: Path of Exile 2, Marvel Rivals, Delta Force 37:57 Pokemon TCG Pocket's Performance 39:56 Pokemon Go vs. TCG Pocket 44:07 Royal Kingdom's Launch and Comparison 49:42 Supercell's Squadbusters Update 57:17 Game Awards 2024 Highlights

Cameron Stewart, Group Vice President at SciPlay, shares valuable insights on the robust growth of social casinos, emphasizing retention and monetization strategies. We explore how SciPlay operates with low concentration levels in the market, the importance of personalizing user experiences, and the innovative approaches driving their success. Get an insider's look at the strategic decisions, including talent investment and the unified infrastructure for game development, that make SciPlay a leader in the field. Additionally, Cameron speaks on the benefits and challenges of a return-to-office workplace culture and the strategic value of acquisitions and portfolio diversification. 00:00 Welcome and Introduction 00:28 Understanding the Social Casino Market 03:15 Challenges and Strategies in Game Development 06:15 Segmentation to Personalization 10:25 Retention and Engagement Metrics 16:39 Monetization and Live Operations 33:09 Direct-to-Consumer Strategies 37:19 Exploring the Social Casino Market 38:32 Partnerships and Strategies 40:37 Innovations and Player Behavior 42:11 The Role of IP in Casino Games 43:45 Player Engagement and Retention 51:05 Work Culture and Talent Investment 59:04 Strategic Acquisitions and Diversification 01:06:18 Key Learnings and Advice 01:10:57 Conclusion and Final Thoughts Social Casino, Monetization, Retention, Personalization, Gaming KPIs, Player Experience, Live Operations, Direct to Consumer, Market Trends, SciPlay, social casino, game development, innovation, acquisitions, player engagement, market strategy, IP integration, casino industry

With Miska set on another jet, Q5 launches in earnest with Marvel Rivals, Delta Force, Path of Exile 2, Infinity Nikki, and Girlsfront Line 2. Oh my, oh my. Kress gives his full review of Infinity Nikki’s costumes, while Jen pulls “Franchise” Beetlejuice. How can Marvel Rivals cross-promote in every Marvel game?  Adam pours cold water retention down the acquisition’s back while Phil tries to light the Chinese game industry fire while wearing a tight desert camouflage shirt (?). 00:00 Introduction and Episode Overview00:56 Meet the Hosts01:33 Secret Level Screening Review06:13 Game Exec Supper Club Announcement07:47 Industry News and Corrections09:55 Investment and M&A Updates12:36 New Game Releases and Performance34:43 Mastery Issues in the Game35:11 Unique Selling Points and Differentiation35:46 Honeymoon Phase and Meta Development36:56 Onboarding and Mastery Curve39:22 Marvel Cross-Promotions and IP Management44:32 Path of Exile 2: Strategy and Success53:59 Delta Force: A Battlefield Clone58:12 Fortnite's New Tactical Shooter01:00:59 Infinity Nikki: A Unique Pivot01:07:36 Concluding Thoughts and Future Discussions

Mishka Kaktoff is joined by Steve Lockwood from TikTok and Roy Yanai from AppsFlyer, who share their extensive insights on evolving attribution techniques, overcoming challenges in the privacy landscape, and future-proofing measurement strategies.  This episode is packed with valuable information that can help improve your campaign performance, game design, and overall marketing outcomes.  Chapters: 00:00 Understanding Mobile Marketing Attribution 01:11 Guest Introductions 04:11 Evolution of Attribution 07:40 Challenges in Attribution 08:59 TikTok's Role in Attribution 12:12 Debate on Last Click Attribution 18:02 Incremental Testing and Media Mix Modeling 31:29 Questioning the Truth in Marketing 32:35 The Evolution of Attribution Methods 33:28 Advertiser Perspectives on Ad Networks 35:07 The Importance of Views in Advertising 36:57 TikTok's Unique Role in Advertising 42:44 Future-Proofing Measurement Strategies 45:28 The Role of Privacy in Measurement 56:06 Success Stories in Attribution 01:01:57 Future Trends in Measurement 01:08:38 Closing Remarks and Final Thoughts

Up Down Up is now available as an audiobook on Audible! https://www.amazon.com/UP-DOWN-companies-succeed-others/dp/B0CR7T9DPT In this episode, Kim Nordstrom joins the podcast to discuss his journey in the gaming industry, from releasing his first game in 1995 to significant roles at PlayStation, King, and Paradox. The conversation delves into topics from his book 'Up, Down, Up,' exploring what it takes to build a successful game company, the importance of culture and psychological safety, and the challenges of transitioning between growth and maturity phases. Kim also shares insights from his interviews with top industry leaders and how these experiences have shaped his current role as CEO of PlayerUnknown Productions. 01:05 Kim Nordstrom's Career Journey 03:06 The Making of 'Up, Down, Up' 06:31 Exploring Company Growth Patterns 10:19 The Importance of Company Culture 30:16 Understanding Psychological Safety 43:03 The Importance of Actions Over Words 44:10 Changing Culture Through Leadership 46:20 The SEAL Team Leadership Experiment 47:32 Scaling Teams and Maintaining Culture 48:57 Principles and Values in Leadership 53:34 The Role of Timing in Success 58:58 Navigating Growth and Maturity Phases 01:11:25 Challenges of Innovating Within Established Companies 01:24:32 Reflections on Leadership and Wisdom 01:28:43 Conclusion and Final Thoughts

In this episode of This Week in Games, we dive into the intriguing rumors surrounding a potential new PlayStation Portable and discuss Elon Musk’s rumored AI game studio, which could reshape innovation in the space. On the business side, we analyze the closure of Ubisoft studios and the enduring popularity of the Pokémon Trading Card Game.  In mobile gaming, we spotlight Habby’s big launches, including Capybara Go and Archero 2, before discussing Path of Exile 2's early access success.  Plus, we compare two heavyweight Eastern shooters, Marvel Rivals and Delta Force, and examine why so many new MOBAs struggle to gain traction.  Don’t miss this deep dive into the industry’s most exciting stories! Chapters: 02:48 Shills04:17 Hybrid Casual Playbook Release04:38 App Monetization Report10:30 Fortnite's Record-Breaking Season14:29 PlayStation Portable Rumors16:47 Elon Musk's AI Game Studio18:39 Investments and M&A24:33 Ubisoft Studio Shutdowns30:07 Pokemon Trading Card Game Success35:37 Habby's Big Launches: Capybara Go and Archero 240:44 Path of Exile 2 Early Access43:18 Battle of the Eastern Shooters: Marvel Rivals vs. Delta Force48:27 The Struggles of New MOBAs56:51 Conclusion and Sign-Off

In this episode, host Mishka Katkoff is joined by Sergei Vasiuk, LiveOps Director at Wargaming and author of 'Running a Successful Live Service Game.' The two delve into Sergei's book, discussing everything from the evolution of gaming models to data-driven development, player engagement, monetization strategies, and the challenges of global operations. This episode is a treasure trove of insights for anyone in game development or LiveOps. Tune in for practical advice, learnings from Wargaming, and how to keep players engaged and your game profitable! 00:41 Importance of Live Operations 01:08 Overview of Sergei's Book 03:34 Sergei's Journey and Role at Wargaming 07:50 The Evolution of Gaming Models 12:03 Challenges and Strategies in Live Service Games 31:29 The Future of LiveOps and Community Engagement 38:23 Building Relationships with Content Creators 40:12 The Role of Data in Game Development 42:11 Understanding LiveOps and Player Engagement 45:34 The Importance of Decision Making in LiveOps 58:34 Balancing Monetization and Player Experience 01:11:16 Global Operations and Regional Relevance 01:18:42 Conclusion and Final Thoughts

Dive deep into the world of game development and user acquisition with AppLovin’s Daniel TchernahovskyIn this episode, we explore the growth of mobile gaming, the significance of hybrid monetization, and the impact of automation and AI on user acquisition strategies. Learn how Applovin's journey from startup to powerhouse company evolved, the importance of maintaining company culture, and strategic insights on app and game monetization. 00:51 Daniel’s Journey with Applovin 08:21 Industry Trends and Insights 18:23 The Rise of Hybrid Monetization 31:46 Aligning Marketing and Product Teams 35:09 Understanding Benchmarks and Metrics 37:14 Integrating User Acquisition in Development 38:33 Team Dynamics and Agile Development 42:50 Predictive LTV and Visualization Techniques 47:35 Avoiding the Doom Loop 56:50 The Rise of Apps vs. Games

Happy Thanksgaming! This week, the Deconstructor of Fun crew kicks things off with a recap of the buzzing Slush event before diving into a deep analysis of Call of Duty: Black Ops 6. From there, we tackle Ubisoft’s heated return-to-office controversy and explore Hasbro’s massive $150 million investment in gaming. The latter half of the episode delves into Royal Kingdom’s prolonged soft launch strategy and wrap up with a discussion on FIFA’s latest collaboration with Mythical Games. Can they rival EA FC? Tune in for insights, reflections, and a glimpse into what lies ahead in the evolving gaming landscape! 00:00 Happy Thanksgaming! 02:54 Slush Event Recap 08:26 Heroic Labs Updates 17:37 Call of Duty: Black Ops 6 Analysis 29:49 Ubisoft's Return to Office Controversy 36:54 Hasbro's $150 Million Investment in Gaming 41:03 Mattel vs. Hasbro: A Tale of Two Toy Giants 45:48 The Interconnectedness of Toys and Gaming 54:47 Game District's Acquisition of Gleam Games 55:49 AppCharge Raises $26 Million for Gaming Apps 56:36 Royal Kingdom's Market Strategy 01:10:47 Mythical Games' New Arcade Football Game 01:15:44 Wrapping Up: Reflections and Future Prospects

Phillip Black sits down with Leo Yao, General Manager of Timi Studio Group’s J3 studio, for an exclusive look at the making of Call of Duty Mobile and the upcoming Delta Force. Discover how Timi shocked Activision with a two-month Nuketown demo, the secrets behind COD Mobile’s record-breaking live ops, and why Delta Force pivots to tackle Battlefield. Insights: The surprising dominance of Crossfire in China over global FPS franchises. The East vs. West FPS divide—tactical vs. arcade gameplay. Delta Force’s PC-first pivot, cross-platform ambitions, and bi-monthly content updates. Timi’s roots in humility and adaptability for live-service success. Chapters: 00:53 Leo Yao and Timmy's Studio Group 02:31 Call of Duty Mobile: Development and Success 05:21 Challenges and Strategies in the Mobile FPS Market 09:23 Team Structure and Company Culture at Timmy 14:14 Cross-Platform Gaming and Future Trends 18:10 Chinese PC Shooter Market Insights 21:21 PC vs Mobile: A Developer's Perspective 23:38 Delta Force: Fitting into the FPS Landscape 25:49 Live Service and Content Updates 28:23 Monetization Strategies for Delta Force 30:14 The Rise of Extraction Shooters 36:54 Why Delta Force? The Strategy for IP's Revival 38:44 Conclusion and Final Thoughts

As Kress’ World of Warcraft account turns 20, we blow out the candles and reflect on a surprising reason behind EA’s disastrous AI investor presentation. Jen delivers a valiant defense of Monopoly Go’s new TV campaign, while Phil reviews the early returns of Pokémon TCG Pocket. Big in Japan, as they say? The group wraps up with what might be the year’s final Embracer hazing session, absolving themselves of any remaining crimes. chapters: 01:19 Birthday Wishes for WoW and Half-Life 2 04:48 EA Tries to Soothe AI Worries 10:03 Game Industry Awards and Nominations 14:47 AAA Devs and Startups 19:04 PlayVentures' New Gaming Fund 21:24 Miniclip Acquires EasyBrain 28:32 X Rioters and Supervive 31:15 Capybara Go and Archero 2 32:02 Pokemon TCG Pocket Success 38:47 Marvel Snap and Sinister Loot Boxes 41:15 New Monopoly Go Campaign

Join us on the Deconstructor of Fun Podcast as we delve into LiveOps strategies for Q5 with esteemed guests Sezer Degirmenbasi, head of EMEA for mobile gaming at TikTok, and John Wright, head of publishing at Kwalee. In this episode, you’ll discover what Q5 is and why it's crucial for game marketers and learn detailed strategies for leveraging TikTok's LiveOps tools to extend your game's lifecycle, increase user engagement, and maximize revenue 00:00 Introduction 00:56 Understanding Q5: The Invisible Quarter 06:10 LiveOps Strategies and Definitions 11:27 TikTok's Role in LiveOps Success 16:24 TikTok's LiveOps Program Explained 21:56 Creative Strategies for LiveOps 27:55 The Need for Differentiation 29:34 Reviving Older Games with TikTok 36:56 Success Metrics for LiveOps Campaigns 46:54 Final Thoughts and Advice for Developers 51:02 Culturalization in LiveOps 54:35 Conclusion and Community Engagement

HYBRIDCASUAL PLAYBOOK: metahybridcasualplaybook.splashthat.com  In this podcast episode, Michail Katkoff hosts Manish Gajria, Director of Product from Meta, and Ryan Davies, Head of Performance Marketing from Kwalee to discuss the current trends in the mobile gaming market, focusing on value optimization, hybrid casual games, and the impact of AI on user acquisition strategies. They explore the challenges of measurement and attribution in a changing landscape, and the importance of creative strategies, and share success stories from the industry. The conversation highlights the evolving nature of gaming marketing and the tools that Meta is developing to support advertisers in achieving better outcomes. Chapters 0:00 Introduction and Episode Overview 01:46 Meet the Guests: Manish Kashria and Ryan Davis 02:19 Current Trends in Mobile Gaming 04:15 Value Optimization in User Acquisition 07:24 Challenges and Strategies in Gaming Marketing 17:37 Hybrid Casual Games: The New Frontier 33:19 Success Stories and Case Studies 34:54 Gaming Apps and Value Optimization 36:17 Subscription Apps and Value Optimization 38:14 The Role of UA Managers and Automation 44:53 Combining Optimization Techniques 48:24 AI in User Acquisition 57:16 Measurement and Attribution Challenges0 1:04:03 Conclusion and Final Thoughts

After Kress released the rockets at large VCs last week the crew gets back into heated venture capital discussions exploring the complexities of VC investments in gaming and the shifting landscape of game development and funding. The conversation also touches on the potential leadership changes at EA, the implications of recent acquisitions in the gaming industry, and the performance of companies like Roblox. The discussion highlights the strategic moves by companies like MTG and Take-Two, as well as the challenges and opportunities in the current market landscape. Hosts: Eric Kress, Jen Donahoe, Phillip Black, Jen Donahoe Content: 01:30 Mishka's Banter and Shills 06:41 Corrections and Clarifications 10:22 VC Investments in Gaming 22:04 Crunchyroll and Meta Updates 24:59 EA and Disney Rumors 27:20 Wall Street's Favorite CEOs 30:18 MTG's Strategic Acquisitions 31:46 Plarium's Surprising Valuation 37:51 Take-Two's Divestments and Chartboost Sale 43:51 Roblox's Impressive Growth 49:55 Dream's New Puzzle RPG 56:00 Conclusion and Upcoming Topics Keywords: game industry, venture capital, Crunchyroll, mobile gaming, EA leadership, gaming news, game funding, gaming trends, gaming investments, acquisitions, MTG, Plarium, Take-Two, Roblox,